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I’m sure everyone has seen or used a flash website or flash elements in a website by now. While it’s not on every website, many sports and artists websites make use of lots of flash elements. But you, as a retail website, should not.
While flash can make a website look pretty and add some nice functions and features, they slow down the website and search engines CANNOT read it as of yet.
Not to mention, there are security minded users who disable flash all together. So beyond the point of potentially losing a customer due to slow load times or because they have it disabled in their browser, it will hurt your search engine standings.
Making parts of your website into flash is ok. But never make a part of your website that needs to be read by search engines a flash element. For example, link structure. If you have a smart web programmer, with all likelihood, they can make pretty much anything flash can do in different coding languages that search engines and users can read with ease (with some limitations).
I am sure you’ve also seen interactive seating charts for venues. These are a good example of flash and I would say this is an excellent place to use flash if you’re going to use flash on your website. Simply because search engines really have no need or business going to your shopping cart. But be cautions, myself and most people I have ever spoken to will not sit down and wait for your fancy-smancy seating charts to load. So make sure that your server has the speed to make it happen fast.
With all that said, be sure you know what you’re getting yourself into and how it affects your online business before using flash.
Don’t flash me!,Tags: css, flash, website design, website development
