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Simply put, Constant Contact is amazing.
What do they do? Newsletter Management Service Software. They’re used by big and small companies alike, for example TicketsNow. And pretty much every large and small ticket broker in the nation.
Sure, there are other newsletter management services as well as software you can actually install on your own website. But why re-invent the wheel when it’s already been done, done well and made affordable.
With tiered pricing, where you pay depending on your email list size (how many email addresses in your database), they also have templates or you can actually create your own that you can use for the emails. They offer a form to put on your website that will allow you to collect more email addresses from business and customers. They also have tracking tools that will allow you to see who has opened your emails, clicked links in them and read them.
Constant Contact has gone through great lengths to make sure that when you send an email to your customer it will be delivered. They do this by contacting AOL, Google, etc and putting their IP addresses on their “white list” and then making sure none of their customers use spam or unauthorized email addresses. This feature alone makes it a pricless tool
If you have your own newsletter software or use another service, most likely you will get banned from sending email to aol, google, etc… not with Constant Contact. If you’re not currently using Constant Contact, I highly recommend you try them today. Email marketing can be one of the most valuable tools in your advertising tool chest. Just make sure that it’s an intelligent and useful email that you send to your customers. Via Constant Contact’s control panel you can even schedule newsletters to be sent out at certain dates and times and even to certain categories, like people only interested in new York Jets.
Don’t waste your time with other newsletter management services or even trying to do it yourself.
Tags: advertising, company review, constant contact, email marketing
